Canada's Federal Tourism Strategy: Welcoming the World

The Federal Tourism Strategy

Photo of Saskatoon, Saskatchewan. Credit: Tourism Saskatchewan/Douglas E. Walker

A whole-of-government approach will enhance the federal government's role as an effective partner with industry and other levels of government in support of an internationally competitive tourism sector.

The Strategy focuses on four priorities:

  1. Increasing awareness of Canada as a premier tourist destination.
  2. Facilitating ease of access and movement for travellers while ensuring the safety and integrity of Canada's borders.
  3. Encouraging product development and investments in Canadian tourism assets and products.
  4. Fostering an adequate supply of skills and labour to enhance visitor experiences through quality service and hospitality.