Canada's Federal Tourism Strategy: Welcoming the World
Foreword from the Prime Minister
Canada is a land of unparalleled beauty. Each year millions of visitors from around the world, and from across Canada, discover a treasure trove of natural and man-made wonders. They marvel at sights like Vancouver Island's rainforests, the majestic snow-capped Rocky Mountains, the great plains of the Prairies, the brilliant Northern Lights, the polar bears in Churchill, the vast waters of the Great Lakes, the spectacular Niagara Falls, the scenic Saguenay fjord, the magnificent Cabot Trail, and thousands of kilometres of spectacular Atlantic, Pacific and Arctic coastline.
The industry that serves the people who visit our country is an important part of our economy. Indeed, the tourism industry supports businesses and workers in every region of our country, and many thousands of Canadians rely on tourism for their jobs and livelihoods. After consulting with the men and women who help to make Canada such a great place to visit, it became clear that a new federal tourism strategy was needed to better coordinate our efforts in support of the tourism sector.
The result of our consultations is the Federal Tourism Strategy outlined in this document. It is our hope that the Strategy will help inspire the world to explore Canada while also making it easier to travel to our beautiful country. It will also encourage the development of exceptional tourism experiences and further enhance the best tourism workforce in the world. In short, we hope it will assist the many men and women who depend on tourism to build a better, more competitive industry in Canada.
Prime Minister of Canada
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